You’ll have to wait till May 17 to see whether these fast scraped lyrics to the Cricket World Cup’s 2019 so far unreleased official song are a) accurate, and b) a fair reflection of the sport’s mindset, as it seeks to win over a brand-new generation of devotees.
But one thing is for sure. In managing to unveil their official anthem, in a timely and tidy fashion at an exclusive rooftop bar in Southwark on Tuesday afternoon, the CWC arrangers have already managed to soar past the subterranean standards set by their forebears at the 1999 event 20 long years ago.
The ICC Men’s Cricket World Cup and LORYN and Rudimental are pleased to bring the world together through the power of sport and music this summer.
Piers Aggett of Rudimental: “Celebrating our diversity is a key message of the band. Obviously, we’ve all got different traditions, we’re from London – one of the most varied cities in the world and we like to celebrate our differences. That’s our vibe.”
Rudimental have sold in surplus of 2 million albums since their formation in 2011 and have a track record of discovering emerging talent and giving them a platform. Such is the case with rising star LORYN who hails from the wilds of Deep Cove, Northern Canada. Having heard her demos, Rudimental knew they had to work with LORYN and the rest is history.
Available across all streaming platforms from 17th May, LORYN and Rudimental are now happy to reveal “Stand By”, the official song to this summer’s tournament. One of the world’s largest sporting events, it attracts one million sporting fans soaked up Cricket World Cup 2019 action in the UK and a further billion fans watching world-wide across the 48-match event.
Fellow band member Locksmith said: “The main note of this single is about togetherness, bringing people from all walks of life through the music that we create.”
The song partnership will be launched in London at an event later today, presented by BBC Radio 1 DJ, Greg James and former England captain and broadcaster, Andrew Flintoff.
The World Cup ambassador Greg James said: “For cricket nerds it’s always so brilliant when our favourite thing becomes the national talking point and I can’t wait for the World Cup to get going. Music is obviously my other love so to be part of this launch with an enormous act like Rudimental is very exciting.”
The Managing Director of ICC Men’s Cricket World Cup 2019, Steve Elworthy said: “It is important to acknowledge the power of music in sporting environments – from a motivational platform for players to providing a common voice for fans to celebrate together I am sure we will see the Official Song at the absolute heart of this tournament.